Canadians <3 Eggs
Canadians those folks who brought us The Arcade Fire and Degrassi (And We're the Cultural Imperialists?!) have started putting ads on there subway floors. The Canadian Egg Advisory Board has apparently made adds to try and "let people know they can eat eggs everyday."
"What A great Idea!" exclaimed Tubby McLardass.
Ads on subway floors should be a great idea, but in New York they would just get peed on. Perhaps ads for urinal cakes? They also have a fun mascot (The Egg people not the Urinal Cake people).