Isn't Mad for Kids as is?

So apparently Mad is making a kids version. Meaning that regular Mad is going to skew older. Right off the bat several red flags are going off in my head. First why the hell didn't Mad just buy Jest magazine?!

More significant however is the question of weather kids are getting enough smarmy-ness. Are they watching Bugs Bunny cartoons in there undoctored form? I don't think so? Do they have a program comprable to Pee Wee's Playhouse, where authority is laughed at and conventions are all broken? I think not. Kids are pansies and I blame pop culture. Kids should read regular ass Mad, watch The Simpsons, etc. it's important kids get snarky. If they get too far with it they get smacked! That's it. It's nature's way.